Some innovations spread fast. How do you speed the ones that don’t? By Atul Gawande. newyorker 
In our era of electronic communications, we’ve come to expect that important innovations will spread quickly. Plenty do: think of in-vitro fertilization, genomics, and communications technologies themselves. But there’s an equally long list of vital innovations that have failed to catch on. The puzzle is why.
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Critiques of Idea Fracking might include Atul Gawande's notion of Slow Ideas, Steven Johnson's notion of the Slow Hunch.