#chap 11: information linking How info can be meaningfully linked to other bits of info. Links have cognitive value - creAting causal or temporal relationships. The cohesion we're looking at is between modes. This chap ties into cohesion addressed in chap 12: dialogue. So that dialogue is another logic that is appealed to in creating cohesion. Different communication sits demand different understanding of info. 218. Genre knowledge includes knowledge about info linking. Sequence for how to. Logical links for persuasive text. Sequence for fiction? As always: semiotics looks at the medium to illustrate the principles of linking. ## logic of linking Verbal linking ###conjunction temporal. Logical. explicit, contextual. Varies by time, and by register. - Silent movie cards: explicit conjunction until the conventions were developed and learned. > Hemmingway may have implicit style of using elaboration and extension. Which might then be matched or not in a film adaptation of a story. ###elaboration Elaboration - repeats or restates info - explanation reformulates - exemplification - specification - summary Each has linguistic signals. 222 Extension - adds new info - temporal - logical: reason for (causal), condition of, comparison with. 223 - additive: conjunctive (and), alternative (for example), adversative (but). More a lack of linking. Doesn't relate statements of info 224-5 - spatial Summary table of VERBAL linking 225 Can have ambiguous and deliberately multi-interpretable lnks. ## linking images Multimodality - image and text elements do not have reading sequence but semantic links can be pre-structured to index relationships that don't depend on reading sequence. 227 Visual lnks Verbal-visual links ### testing the scheme Pp 227ff: seeks to test his schematic for links. Are all lnks possible in words also possible in images? Might be good to ask the obverse: are links between images possible that are not between words? Shows how semiotic scheme lets us elaborate on cinematic montage. How similarity is used to create a symbol 228. Consider, in film, the links that can be articulated by close, long shots, etc. enlargement or specification, etc. spatial links. > That is, film or words are the signifiers for specific signifieds using the universalized principles of the schematic van l devises. Summary table of VISUAL linking p 229 ## verbal-visual/image-text Draws on and develops Barthes using van l's terms from verbal. Summary p 230 ## analysis ### hypertext p 240 H text links are no different than the links explained in chap. Means that we can label links using the specification links. ##Other Consider links between txt and image on BSU site, and how the shot changes. Close up, with text that has a specific relation to image. Or a loose relation. ##upshots - Film: we can look at montage etc as linking - We can look at student writing for how they handle linkng in the genres. Presence, words and other indexes for lnk. Novice writers tend to link by addition alone. - bringing media into papers, we can look at how they are linked - explicit or implicit - and how else they might be - tech writing: ditto.